Interesting conclusions from Roularta's recent Wardrobe Survey in collaboration with e5 mode, an online poll among 1835 respondents (Flair/Feeling readers, e5 customers) in spring 2023

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More than 1 in 2 consider magazines to be an important source of inspiration for fashion purchases. But how do they wish to get inspired?

With these hooks, your next fashion advertorials will be a guaranteed win:

• 87% look for tips on how to dress to according to their body shape
• 1 in 3 follow and apply fashion trends
• 1 in 3 women shop in advance of a new season
• 54% think shopping for special occasions (e.g. a wedding) is important
• 58% men and 54% women shop for bargains

1 in 3 men and 1 in 4 women indicate that clothing purchases are usually not planned. Through online banners or advertorials, for example, they are only one click away from your webshop.

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More than 1 in 2 -35-year-olds look for inspiration for new clothes on Instagram. Needless to say, investing in your social media presence is indispensable to reach this young target group.

5 reasons to use media brands as influencers