KompasMedia, the content marketing division of Roularta Advertising, celebrates its first birthday today. Over the past year, the team launched 27 thematic campaigns, spanning both print and digital channels. What do all these campaigns have in common? Content that works – because it is relevant, fits within the societal context, and is supported by credible voices.

"Thematic specials are not an end product for us but a strategy," says Christian Nikuna Pemba, Account Director at KompasMedia. "We focus on stories that add value for the reader while building trust in the brand."

The campaigns appeared in titles such as Knack, Le Vif, Flair, Libelle, and Plus Magazine, addressing topics like health, entrepreneurship, sustainability & lifestyle. Digitally, KompasMedia reached its audience through storytelling and branded content on the Kompas website.

With growing interest from sectors such as finance, pharma, government, and education, KompasMedia continues to invest in strong, content-driven campaigns. In its second year, the focus will be on co-creation, storytelling, and sustainable impact.