looking for new contacts? think Lead Generation

Lead generation uses a database of unique profiles with opt-in addresses from Roularta Media. Roularta Lead Generatton offers advertisers the possibility of acquiring business leads from both the B2B and the B2C segments.

Roularta’s experience and its strong brands, in combination with a ‘content marketing’ based approach, ensures that the advertiser will gather a whole host of potential clients in a quick and efficient manner.

Presentation General conditions 

opt-in profiles

The opt-in profiles within the Roularta Media Group database are based on:

  • the magazine subscribers
  • the event participants
  • the online contacts via the websites

All of these profiles are divided into segments that can be addressed separately. We offer content e-letters per (sub)segment.


opt-in database

The advantages of Lead Generation:

  • Visibility and brand recognition within the Roularta Media Group target groups
  • Informing interested people (content, tips, magazine, ...)
  • Positioning as an expert in a sector or in relation to a specific theme
  • Being part of an e-letter content
  • Extending your database with interesting and interested profiles
  • Generating concrete and qualitative leads
  • Possibility of generating opt-ins, meetings with clients, offers ...
  • Measurable ROI

targeted content

The lead generation formulas:


  • Standard insert (= 1 block) in a content e-letter: this insert will generate leads for a specific product or topic. Such a content e-letter has a maximum of 3 blocks with content from business partners and at least 1 editorial item. 
  • Dedicated e-letter: e-letter exclusive to your company (and possible partners). The standard form of this package comprises 2 client advertorials and 1 (Roularta) editorial. The client generates leads for different products, themes and topics via a dedicated e-letter or via different approaches. The client will also receive editorial leads.
  • Survey: product research aimed at generating leads. You have 5 to 20 targeted multiple-choice questions (on the home page), but the analysis and reporting is taken care of by Roularta Lead Generation.