Belène, the Belgian beauty brand of Cerès Pharma, approached our Brand Studio with the question of how to promote their Belène Collageen Anti-Age Beauty Drink. We saw Feeling as the perfect match for their target audience, with the primary goal of informing women about the benefits of collagen and encouraging them to try the product.

Our approach focused on creating credible content, leveraging Feeling's reputation as a trusted source in the beauty world. Editor-in-chief Els Keymeulen and beauty editor Sofie Albrecht took on the challenge, testing Belène's collagen product for the recommended four to six weeks. We devised a plan consisting of three consecutive social packs spread over five weeks on Feeling's Instagram account.

In addition to the social packs, we also developed an advertorial featuring beauty blogger Véronique Leysen trying Belène's collagen. Her report on her own social channels and the interview with Roularta Brand Studio for an online advertorial on feeling.be and weekend.be was a real success.

Through a combination of credible tests by Feeling's own editorial team and collaborations with influential beauty bloggers, we successfully highlighted Belène's collagen product. The results not only exceeded expectations but also led to an ongoing and renewed collaboration for the coming year. The focus is shifting towards a series of branded content articles, with Feeling serving as a reliable platform to convey Belène's message to a broad audience.