Stunning post-test results for Magixx

Stunning post-test results for Magixx

Magixx combines the strengths of Roularta, DPG Media and Rossel in one simple advertising package. And with success, according to an analysis by external research firm AqRate.

What was explored? Brand recognition and attribution, using aggregated campaign figures from 2021 and 2022.

And so it turns out ... Campaigning with Magixx leads to very high brand recognition and attribution:

  • A whopping 60% of the research panel indicate that they have seen the Magixx campaign
  • And even more powerful: of those who have seen the campaign, 72% can link it to the right brand

Would you like more information? Contact Tom, our Magixx ambassador.