Every week, Knack & Le Vif Weekend present a variety of lifestyle news, always focused on 5 main categories: Fashion, Beauty, Design, Travel and Food.
Striking photo shoots alternate with interviews and reports on important players in all these areas. Fashion trends and news from the fashion world are explored in a dynamic format, new products are tested and new designs are screened.
The editors also report on the places to be, give readers an exclusive look behind the scenes with creators and innovative minds and even comment on hot news in the street etc.
Since fashion is one of Knack & Le Vif Weekend’s main strengths, many editions devote considerable attention to the new collections, accessories, fashion houses, looks etc.
Besides the fashion trilogy Black Fashion, Belgian Fashion Special and Men's Fashion Special, there are other specials that focus on fashion items or extensive reports that address the theme of fashion in an original context.
|Theme||Issue date||Deadline reservation||Deadline material|
|Love is in the air||10-11/02/2021||25-29/01/2021||01-03/02/2021|
|Belgian fashion Special||03-04/03/2021||12-16/02/2021||16-18/02/2021|
|Sporty is the new style||14-15/04/2021||26/03-01/04/2021||02-07/04/2021|
|Out of office||23-24/06/2021||07-11/06/2021||14-16/06/2021|
|SPECIAL BLACK KNOKKE
powered by Steps
|Belgian fashion Special (1)||08-09/09/2021||20-24/08/2021||24-26/08/2021|
- Print run: 98,950 Dutch copies and 61,582 French copies (Print run Cim Brand Report 2019), for the Black specials, check our overview "print run".
- RLP: Knack Weekend: 358,369, Le Vif Weekend: 224,454
- Profile Knack Weekend: 40.5% SG 1-2 & 71.4% SG 1-4, 50.5% women, 56.7% higher education
- Profile Le Vif Weekend: 42.2% SG 1-2 & 70.4% SG 1-4, 46.4% women, 58.2% higher education
* CIM NRS 2019-2020 (paper + digital)
- 1/1 page in Knack Weekend + Le Vif Weekend: € 13,050
- 1/1 page in Weekend Black: € 17,200
*Rates for advertisers in the sectors Fashion & Beauty.