Positioning

Trends Z, the only business channel in Flanders, Wallonia, and Brussels, stands for reliable financial-economic reporting with a clear perspective on business, economy, and money. It's an open channel with a generalist character that work rationally and enrichingly, providing clarification and inspiration.

Programming

The "modular approach" within each program, based on 2 to 3-minute video modules, ensures that the broadcasts can be immediately viewed and shared on various platforms (iPad, websites, newsletters, iPhone, intranet, narrowcasting, etc.). In this way, the channel aims to not only offer reliable and valuable information but also to be and remain a key player in optimizing the audiovisual communication of companies, knowledge centers, and federations. Trends Z can also be followed on other platforms such as Telenet's Yelo and Proximus' TV Overal.

Trends Z informs and inspires

Trends Z continuously invests in strong programming with a varied offering that caters to every viewer's interests. With programs like Z-News, Z-Beurs (stock exchange), and Z-Expert, the channel meets the needs of information seekers and those looking for added value with its up-to-date social, financial, and economic coverage (national and international). For example, the Dutch-language Z-News is produced by the editorial team working within the framework of VTM. Additionally, an editorial team at the Brussels Media Centre of Roularta is responsible for Z-Beurs, Z-Expert, as well as the French-language Z-News, Z-Bourse, and Z-Expert. In the Brussels Media Centre in Evere, over 300 top journalists work in a multimedia newsroom that ensures continuous news coverage on the internet, commentary, and in-depth journalism in the magazines.

Programs like Z-Ondernemen, Z-Audit, Z-Fiscaal, Z-Funds, Z-Innovatie, and Z-Design cater to those who want to further evolve and acquire knowledge within the business world. With weekly program series such as Z-Energy, Z-Healthcare, Z-Industry, and Z-HR, as well as series like Z-Chemie & Farma, Z-Facility, Z-Food, Z-ICT, Z-Insurance, Z-Veiligheid & Welzijn, and Z-Cleantech, Trends Z renews and strengthens community communication with various professional federations. And with Z-Smart Cities, Z-New Technologies, Z-Digital, and Z-Connectivity, we provide an innovative touch to our program offerings. During the weekend, in programs like Z-Talk and Z-Agora, current topics are explored in debates with businesspeople and politicians. Additionally, there is also room for inspiration and relaxation with programs like Fleet TV, Z-Sport, Z-Family Business, Z-Wallonië, Z-Villes, and Z-Steden.

Advertising

Spot campaigns: Spot/Billboard/Billboard Packs
Non-spot campaigns: Business Branding/Z-Cocktail/Z-Pointer

Our studio, your studio!

Trends Z opens its acoustic studio doors, welcoming you to realise your own programme ideas, webinars, employer branding videos, green key snippets and digital content. Needless to say, we are happy to reinforce your message via broadcast on Trends Z.