KPMG very recently took over a sustainability consultancy firm, Ipropeller.
That is why KPMG wanted to put this newly integrated department and the extra focus on sustainability and in-house expertise in the spotlight.

A special project in partnership with the editors of Trends.
The editors of Trends, who are also very focused on the theme of sustainable business, created an editorial special in a special format.
KPMG is the exclusive sponsor, integrating its sustainability expertise and case studies as a central feature of this 16-page sustainability guide.
To prevent waste, this guide was distributed sustainably to a targeted audience.

A wide-ranging campaign was set up to encourage people to request the guide:

• Flap around Knack and Trends
• E-mailings to Knack and Trends subscribers
• E-mailing to all Trends contacts
• Banners in Knack and Trends magazine
• Facebook campaign from marketing
• Mention of the guide at the end of editorial articles (print & digital)
• Banner campaign

In addition, the guide was sent physically to 13,000 targeted family businesses from the Trends Business Information database, using Bpost.