plusmagazine.be is aimed at over-50s who enjoy life to the full and are looking for information about the next phase in their lives. Along with lifestyle topics such as travel, culture, beauty and fashion, the magazine also offers more ‘serious’ content on matters such as health and finance.

The Plusmagazine brand includes the magazine itself, the website, Facebook page, weekly general newsletter, fortnightly newsletter ‘Gezondheid/Santé’ (Health) and the Plus puzzles (crosswords) which appear four times a year.

Alongside classic campaigns, more creative formulas than ever are possible, such as column sponsoring and content integration.