Libelle: everyone knows the name. This strong brand has been there year in, year out for mums and grandmas whose families play a vital role in their lives. Family life and connection are key to the brand: many women love bringing people together to care for each other. That is exactly who the Libelle woman is. The baseline ‘zij aan zij’ (side by side) also hints at the fact that the love for Libelle is often passed down from mother to daughter. They have come to Libelle year upon year for delicious cake recipes, tips for their flower gardens, in-depth interviews and more.

Choosing Libelle means choosing the power of a multiplatform media brand with 953,052 certified readers, online readers and viewers. As well as the popular magazine, the monthly Libelle Lekker magazine, Libelle Nest edition, the specials on important events, the website, annual Winterfair event, Shedeals, social media channels, activity boxes, apps etc. form a beacon of trust for the Libelle woman.

Alongside classic campaigns, more creative formulas than ever are possible, such as column sponsoring and content integration.