Le Vif Focus stands for culture with a capital C. The main focus is on film, music and media, but books, exhibitions and theatre plays are crucial too. Every edition includes the film and CD of the week, reviews of film festivals and concerts, the best pick of TV and news from the cultural sector.

The Knack Focus brand consists of the magazine, website and weekly subscriber newsletter. Subscribers can also view the content on the brand’s own app.

Alongside classic campaigns, more creative formulas than ever are possible, such as column sponsoring and content integration.