KU Leuven
600 years of knowledge, one story for today
How do you make 600 years of scientific excellence relevant to a generation that consumes content in seconds?
For its 600th anniversary, KU Leuven wanted to do more than look back on its rich history. Together with Knack, we turned six centuries of research and innovation into contemporary stories that could inspire and engage a broad audience.
Diavoorstelling
A story to scroll through, read and experience
An always-on content ecosystem built around curiosity:
- 24 short-form videos on Instagram and TikTok
- 24 in-depth articles published on knack.be
- An exclusive anniversary magazine for Knack subscribers
- An A-to-Z discovery journey through Leuven
- A walking route and event calendar that brought the story into the real world
Through accessible, journalistic storytelling, we made scientific breakthroughs tangible and relevant for a wide audience.
An anniversary with lasting impact
- More than 110,000 video views on Instagram
- 49,756 page views for the article series on knack.be
- Strong engagement across Instagram and TikTok
- 5,000 additional magazine copies ordered by KU Leuven
What started as an anniversary campaign evolved into an enduring brand story, showcasing KU Leuven’s relevance across generations and channels.
Eva Van Driessche
Creative Director Roularta Brand Studio
02 702 46 03
eva.van.driessche@roularta.be
