E5
Feeling x e5: ‘The 45’ Blazer
In 2024, fashion chain e5 celebrated its 45th anniversary. To mark this festive milestone, Feeling’s fashion team collaborated with e5 to create an iconic piece: The 45, a timeless blazer. This one-size versatile blazer combines style and functionality, featuring a perfect autumn hue, an oversized cut, and luxurious finishing. The exclusive and limited-edition nature of this collaboration, launched at just the right moment, enhanced its exclusivity and elevated e5’s appeal.
Diavoorstelling
How we brought this to life
- Print content: A feature on the cover of Feeling’s September issue, the ultimate fashion edition, along with a 4-page spread.
- Online content: Inspiring articles on the website offering styling tips for The 45.
- Social media campaigns: The collaboration with e5 sparks interaction on social media.
- Shopping Night: An exclusive evening hosted by Feeling and e5, featuring styling advice from Feeling's editor-in-chief, Els Keymeulen, and the fashion team.
The result
This campaign not only celebrates the versatility of the blazer but also positions e5 as THE destination for stylish and timeless fashion. The integrated approach combining print, online, and events boosted visibility and engagement with the target audience. Thanks to The 45, e5 attracted many new customers who would have otherwise been difficult to reach.
Eva Polak
